For the last 8 months or so I have been on a diet.  Long hours sitting at a desk all day had added inches to my waist line, so I decided to do something about it.  Besides increasing my activity levels, I also went on a diet, or rather a lifestyle change.  This new way of eating has helped me not only lose weight, but keep it off.

The best thing about the diet is that I can still drink beer, eat cake or chocolate if I want to, and not put weight on.  The diet I follow is called the Every Other Day Diet

Below is a video showing how PBR is helpful.  If you don’t own Market Samurai, you can download a free trial and have a try for yourself.  Market Samurai Free Trial.

I remember hearing someone talking about a cake diet, and wondered if one actually existed and also if there was a demand for this phrase. I thought that if people were searching for a cake diet, I could promote this diet to them since although not technically a cake diet, the diet did let you eat cake or any other treat you wanted – in fact the diet demands you do.

I opened up Market Samurai.

Market Samurai offers a wealth of information about your keyword data, but one piece of the jigsaw that causes a lot of confusion is PBR.  This stands for Phrase-to-Broad match Ratio.

Market Samurai’s PBR is a really useful metric for analyzing what people actually search for.  You can think of PBR as a confidence level if you like, ie how confident are you that people actually search for a particular phrase?  The higher the PBR, the more confident you can be that people are actually searching for that phrase with the words in that particular order.

e.g. Market Samurai tells me that the phrase “chocolate cake diet” only has a PBR of 13%, meaning very few people actually search for that particular phrase.

In fact, as you look through the “cake diet” data, it looks like more people are actually searching for “diet cake” recipes rather than a specific diet where you eat cake!

The Market Samurai SEO Competition module is extremely powerful in helping you decide on phrases that are worth your efforts to optimize.  The tool will show you your SEO competition, and tell you what you need to do to beat that competition. 

The Market Samurai SEO Competition module will show you a snap shot of the top 10 ranked websites for any phrase, with a breakdown of both on-page and off-page factors.  You can then dig deeper into the rankings if you wish, but looking at Page Rank of the pages linking to your competitors as well as the anchor text inbound links use.

Here is a video showing an overview of the SEO Competition module in Market Samurai.  And don’t forget, you can get a fully function trial of Market Samurai.

Finding where your pages rank for certain keyword terms is important to make sure your efforts are having the desired effect.  The best rank checker I have found actually comes bundled as one of the modules in Market Samurai.  You can get a free trial of Market Samurai here.

In the video, we’ll look at how Market Samurai not only tells you where the page ranks, but also tracks it over time with a nice graph that can also show you a wealth of other information like:

• Page rank changes over time
• different pages on your site that rank for the same term
• back links to your page (and site) over time
• Rankings over time in Google, Yahoo & Bing
• plus lots more

Here is the video of how this rank checker works:

In my last Market Samurai tutorial, I showed you how great Market Samurai is at finding & evaluating micro niches. I have had a lot of requests for a tutorial showing a more in-depth keyword research using Market Samurai. In this tutorial I’ll look for a niche in the fitness area, and then once I have decided on the niche, I’ll show you how to go about identifying phrases to use within that niche (as well as how to structure your site).

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