Market Samurai PBR
February 5, 2010 by Andy · 3 Comments
For the last 8 months or so I have been on a diet. Long hours sitting at a desk all day had added inches to my waist line, so I decided to do something about it. Besides increasing my activity levels, I also went on a diet, or rather a lifestyle change. This new way of eating has helped me not only lose weight, but keep it off.
The best thing about the diet is that I can still drink beer, eat cake or chocolate if I want to, and not put weight on. The diet I follow is called the Every Other Day Diet
Below is a video showing how PBR is helpful. If you don’t own Market Samurai, you can download a free trial and have a try for yourself. Market Samurai Free Trial.
I remember hearing someone talking about a cake diet, and wondered if one actually existed and also if there was a demand for this phrase. I thought that if people were searching for a cake diet, I could promote this diet to them since although not technically a cake diet, the diet did let you eat cake or any other treat you wanted – in fact the diet demands you do.
I opened up Market Samurai.
Market Samurai offers a wealth of information about your keyword data, but one piece of the jigsaw that causes a lot of confusion is PBR. This stands for Phrase-to-Broad match Ratio.
Market Samurai’s PBR is a really useful metric for analyzing what people actually search for. You can think of PBR as a confidence level if you like, ie how confident are you that people actually search for a particular phrase? The higher the PBR, the more confident you can be that people are actually searching for that phrase with the words in that particular order.
e.g. Market Samurai tells me that the phrase “chocolate cake diet” only has a PBR of 13%, meaning very few people actually search for that particular phrase.
In fact, as you look through the “cake diet” data, it looks like more people are actually searching for “diet cake” recipes rather than a specific diet where you eat cake!
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Hi Andy,
Why not just use “exact match”, surely that tells you exactly what people are searching for?
Tony
Thanks Andy, that makes perfect sense now. I kind of understood this but wasn’t totally sure. So the results then in the KW list will display the words in any order so long as the phrase is made up from the exact same words.
‘cake diet’ shows 398 daily searches and so does ‘diet cake’ Yet if we created a page around the key phrase ‘cake diet’ we’d lose out because in general the SE’s list a search term in the exact order it was typed first. In your particular example, there are only 8% of folks typing the words ‘cake’ and ‘diet’ in that order, meaning it makes more sense to build a page around the search term ‘Diet Cake’ where the PBR sits at 13%
Sorry to respond with what you’ve already explained, but this helps to reinforce my own understanding because I’m not what you might call the brightest lamp in the street when it comes to KW research
Just for the record, i think MS tutorials actually suggest filtering PBR at 15%, although it would make sense to set this even higher if the phrases for the niche were a plenty. What what your minimum PBR suggestion be?
Cheers
Andy (Chiang Mai)