For the last 8 months or so I have been on a diet. Long hours sitting at a desk all day had added inches to my waist line, so I decided to do something about it. Besides increasing my activity levels, I also went on a diet, or rather a lifestyle change. This new way of eating has helped me not only lose weight, but keep it off.
The best thing about the diet is that I can still drink beer, eat cake or chocolate if I want to, and not put weight on. The diet I follow is called the Every Other Day Diet
Below is a video showing how PBR is helpful. If you don’t own Market Samurai, you can download a free trial and have a try for yourself. Market Samurai Free Trial.
I remember hearing someone talking about a cake diet, and wondered if one actually existed and also if there was a demand for this phrase. I thought that if people were searching for a cake diet, I could promote this diet to them since although not technically a cake diet, the diet did let you eat cake or any other treat you wanted – in fact the diet demands you do.
I opened up Market Samurai.
Market Samurai offers a wealth of information about your keyword data, but one piece of the jigsaw that causes a lot of confusion is PBR. This stands for Phrase-to-Broad match Ratio.
Market Samurai’s PBR is a really useful metric for analyzing what people actually search for. You can think of PBR as a confidence level if you like, ie how confident are you that people actually search for a particular phrase? The higher the PBR, the more confident you can be that people are actually searching for that phrase with the words in that particular order.
e.g. Market Samurai tells me that the phrase “chocolate cake diet” only has a PBR of 13%, meaning very few people actually search for that particular phrase.
In fact, as you look through the “cake diet” data, it looks like more people are actually searching for “diet cake” recipes rather than a specific diet where you eat cake!
The Market Samurai SEO Competition module is extremely powerful in helping you decide on phrases that are worth your efforts to optimize. The tool will show you your SEO competition, and tell you what you need to do to beat that competition.
The Market Samurai SEO Competition module will show you a snap shot of the top 10 ranked websites for any phrase, with a breakdown of both on-page and off-page factors. You can then dig deeper into the rankings if you wish, but looking at Page Rank of the pages linking to your competitors as well as the anchor text inbound links use.
Here is a video showing an overview of the SEO Competition module in Market Samurai. And don’t forget, you can get a fully function trial of Market Samurai.
Finding where your pages rank for certain keyword terms is important to make sure your efforts are having the desired effect. The best rank checker I have found actually comes bundled as one of the modules in Market Samurai. You can get a free trial of Market Samurai here.
In the video, we’ll look at how Market Samurai not only tells you where the page ranks, but also tracks it over time with a nice graph that can also show you a wealth of other information like:
Page rank changes over time
different pages on your site that rank for the same term
When I look at my server logs to see how people find my websites, I usually have a wry smile on my face. You see, my pages are "optimized" for 100s of keyword phrases, and most of these phrases never appear in keyword research tools.
What????
Yes, I know it sounds strange.
To illustrate my point, I wanted to highlight one page on my diabetes site (the one I built in my "WordPress for Affiliates Sites" Course).
Using a few of the most popular keyword research tools, I tried to research keyword phrases related to that page. The keyword research tools didn’t do badly. Between them, they managed to come up with 10 – 15 phrases related to that page.
I then headed over to Google Analytics to check how many phrases the page had been found for. Analytics showed me over 600.
